That said, these figures are quite close to the number of digital readers who choose to torrent their ebooks (14%). There is also a solid chunk who think that they shouldn't have to pay for content at all: 18% of digital readers think ebooks should be free and 15% think print books should be free. On average, they think ebooks should cost $9.18 and print books should cost slightly more at $11.68. Price is the most important factor for digital readers when deciding to buy a book (in either format). Even when you eliminate the Christmas quarter from the data, print sales still dominate. Non-Fiction sells largely in print (though Business is the most popular genre in the digital format), as many of these books are given as gifts. When it comes to Fiction sales, Romance, Historical Fiction, and Mystery & Detective titles are popular in ebook format, while Graphic Novels & Comics and general Fiction sell better in print. Also worth noting is that 30% of digital readers didn't read any Fiction books in print last year and 35% said they didn't read any Fiction ebooks. (The rest either don't have a preference or reported that they don't read cookbooks.) The preference for print amongst those who read digitally is also seen with poetry books, reference books, and illustrated books such as art books, children's illustrated books, and Graphic Novels & Comics.įor Non-Fiction, the split is close with 35% of digital readers preferring print and 30% preferring ebooks, and it's even closer for Fiction: 33% prefer print and 33% prefer ebooks, while 21% said they don't have a preference and 5% prefer audiobooks. For example, 44% of digital readers prefer to read cookbooks in print vs. Many digital readers read in both formats. When looking at which genres are preferred in digital and which genres are preferred in print, it's important to remember that it's not really a case of print vs. Audiobook numbers could be misrepresented, however, due to respondents mixing up audiobook downloads, streaming, and subscription services. (It will be interesting to see if this breakdown changes as publishers begin to produce more and more audiobooks.) In terms of purchases, our 2017 consumer surveying shows that 75% of books purchased were in print, 19% were ebooks, and 2% were audiobooks. Ebook readers do still read a lot of print, as some genres cater more to the digital format than others (more on this below).Īccording to our leisure time surveying of Canadian readers in general, 67% of books were read in print, 24% were read digitally, and 9% were audiobooks. Of all books read last year by digital readers, 45% were ebooks, 43% were print, and 12% were audiobooks. When looking just at the respondents who read at least 60% of content digitally, the order stays very much the same with Kobo jumping slightly ahead of Google. If you're interested in learning more about ebook (and audiobook) piracy, check out our May podcast. Trailing closely behind Apple and ahead of Scribd, Project Gutenburg, and Barnes & Noble are torrent sites with 14% of digital readers using them to download ebooks. Behind Google is Kobo at 30%, the library at 25%, and Apple at 20%. Google came in second at 33%, however it's possible that some respondents were conflating Google Play with Google's search engine, so this number should be taken with a grain of salt. Unsurprisingly, 53% of digital readers said that they acquire ebooks through Amazon's various Kindle services. We asked digital readers where they acquire most of their ebooks.
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